Client:

Bound Tree Medical

Project:

Catalog Design

Bound Tree Medical, a Sarnova business based in Dublin, Ohio, is a distributor of emergency medical equipment, supplies, pharmaceuticals and product expertise for fire departments, military, government institutions and other emergency medical services (EMS) organizations that provide pre-hospital, emergency care.

For over eight years I served as an in-house graphic designer and photographer with Sarnova, the parent company of Bound Tree and several other related businesses. During that time I worked on countless design projects and provided hundreds of photos for both print and web use. Even after I left the company my old team continued to send projects my way during their busy seasons. It was great to keep in contact with them!

Bound Tree Medical relies heavily on their annual catalog as a sales tool. At over 500 pages it is a very large project with countless moving pieces (which keep moving up until the day the files are submitted to the printer). Catalogs can be fun projects because they require you to be on your toes and always think a few moves ahead… like a chess match. A catalog designer also needs to wear many hats – designer, production artist, prepress technician, copywriter, photographer, editor, project manager, and more. Maybe I’m just a glutton for punishment, but I love projects like that.