Client:

Guitar Build Workshop

Project:

Poster Design

The Guitar Build Workshop in Nashville, TN immerses customers in the art of guitar building. During a full-day workshop their staff will teach you everything you need to know about the process, then walk you through the hands-on experience of sanding, staining, building, and setting up your own guitar. It is a fun and relaxed class for anyone of all skill levels, even non-guitarists. I’ve been there myself and I highly recommend it!

The workshop recently contacted Forts Studios with an idea. In Nashville, concert posters are ubiquitous. With local companies like Hatch Show Print the city is essentially ground zero for styled prints and promotional signage. The Guitar Build Workshop thought it would be cool to have their own unique posters that they could offer to customers as an add-on with their class experience.

Forts Studios wasted no time getting started on a series of custom posters with a Nashville vibe. Each poster is unique, with design elements that reflect the guitar building process as well as the city itself. The staff was very excited to receive the new prints and they have become a fun value-add for attendees. The workshop even set up their own woodblock printing process to create giveaways using one of the poster designs!