Client:

Wilcox Communities

Project:

Marketing Materials

Wilcox Communities is a family-owned, award winning company that is one of the country’s premier builders and developers of maintenance-free living. Their communities offer an easier lifestyle without the hassle of exterior maintenance, and many luxurious amenities such as clubhouses, heated pools, walking trails, and more.

Shown here are a few materials that we created for The Jacqueline, a luxury apartment community less that five miles from downtown Columbus. The first is a flyer that highlights the benefits of the surrounding neighborhood. This was a valuable piece that helped prospective residents learn about the area, complete with a custom designed map that features local shopping and dining options.

The second sample is a custom brochure that highlights information about the apartment community. We designed this as a double fold-out to accommodate the large number of apartment floorplans available at The Jacqueline. This was a unique solution to prevent the rental office from having to maintain stockpiles of individual floorplan sheets. The Wilcox crew loved the idea.

The third is a series of direct mail pieces that we created to generate interest for the new complex. We ran three separate mailings to the same target list in order to build recognition. Each card featured the same design for consistent branding, with various photos, apartment details, and calls to action.