Client:

Squidget, Inc.

Project:

Product Photography

Squidgets are currently in the prototype phase, each one is made by-hand on a 3D printer at the company’s home base in Worcester, Massachusetts. But that doesn’t mean they can’t have the same creative resources that the big companies have. So Forts Studios has partnered with Squidget, Inc. to provide some creative direction as they begin to make their way as a new product manufacturer.

The photos shown here were part of a series of shots done in support of the Squidget ecommerce site. In addition to the main product photos, the team wanted a good way to illustrate each of the different features of their fidgeting device. We started by photographing every side of the Squidget. Then, in order to call attention to each attachment, we decided to isolate each fidgeting tool and gray-out the rest of the device.

The resulting photos add to the visual appeal of the Squidget site, and they convey a sense of professionalism and reliability to potential customers.