Client:

Bound Tree Medical

Project:

Product Photography

This is an older project back from 2010, but it is still one of my favorite photos to showcase. This shot was part of a series for an educational CPR training brochure that Bound Tree Medical produced. We spent the day shooting at the Bound Tree headquarters, in an office that was barely big enough for all the necessary products and models, let alone an entire marketing team, product managers, photography equipment, and a constant stream of onlookers. It was a tight squeeze, but we had a great team of people and they made it fun.

In order to get this shot I had to lie on the office floor and army-crawl from behind a desk until I had the scene in frame. Then I rolled sideways to get a bit of an angle, and I took as many shots as I could because I wasn’t sure if I would be able to get back into that position again! Thankfully our models were great, our product setup team was spot-on, and the lighting was perfect. I had to stretch out a bit after that one, but it was all in a day’s work!