Client:

Kingfisher Medical

Project:

Product Photography

These photos are part of a shoot we conducted for an emergency response system known as ROVER. The goal of the ROVER kits is to provide Police, Fire, and EMS with the products and direction they need to care for victims in an active shooter situation, which sadly seems all to frequent nowadays.

Mass shooting events are different from other disaster scenarios because they require widespread treatment of a very specific type of injury. There are many different types of emergency response kits on the market today, but Kingfisher Medical was one of the first companies to produce a kit designed specifically for a shooting incident. Forts Studios was proud to provide creative support as Kingfisher worked to get these kits into the hands of the emergency personnel that need them.