Client:

Kingfisher Medical

Project:

Product Photography

Forts Studios has partnered with Kingfisher Medical in the past to provide design and photography support for various products. While this photo might not look like much, it was actually a very challenging shoot. The products shown here are called Triage Tags, and if you’ve never seen them before, that’s probably a good thing…

In a disaster or mass-casualty event, first responders use tags like these to assign a priority level to patients so that the most critical are treated first. The tags are usually made in bright colors for quick identification in the daytime, but Kingfisher wanted to showcase the glow sticks that they include with their tags for easy viewing in the dark.

We shot this photo outside at night, with some creative lighting to show the texture of the blacktop. It can be very difficult to shoot glowing objects at night, so to achieve this photo we used a method known as high dynamic range photography. By shooting multiple photos at various exposure levels, and then processing them with special software, we were able to stitch together a composite image that is much closer to what the human eye would see. The final photo provides a gritty and realistic picture of Kingfisher’s tags.

It might look like a simple shot, but there is a lot going on with this one. They had tried many times in the past to get a photo like this, with less than satisfactory results. But with some thought and creativity Forts Studios was able to make it happen.