Client:

EcoKlense

Project:

Branding

As the idea for EcoKlense was starting to take shape, the founders saw a need for a creative marketing partner to join their team. Referred by a mutual connection, EcoKlense reached out to Forts Studios for help.

The first order of business was to finalize the main brand. There were a few logo concepts in-place already from a prior creative resource. EcoKlense asked us to take these initial ideas and craft them into a final version to represent the company. The resulting logo is a little more balanced and refined than the earlier concepts, but the overall direction is still the same.

Next up, we set out to brand each of EcoKlense’s core technologies. We created an individual style for each technology while keeping consistent with the colors of the EcoKlense brand. The result is a family of brands that works cohesively together, yet each product still stands independently on it’s own.