Client:

The Hub, Short North

Project:

Identity & Branding

During the early stages of construction, a local sign shop designed a concept of The Hub sign that you see hanging on the outside of the apartment building today. With it’s clean lines and vintage vibe, the crew at The Hub knew it would be perfect to represent their new community.

Forts Studios worked closely with our commercial printing partner and the team at The Hub to take that sign concept and build an entire brand around it. We started with a digital rendition of the sign to serve as the new logo. From there we developed a branding package that included letterhead, envelopes, business cards, apartment floor plans, folders, and the initial website concept.