Featured Project.
Client:
Paradigm Windows and Doors
Project:
Logo Design
Paradigm offers quality, energy efficient vinyl windows and doors through new construction and renovation channels. As a new division of Magnolia Windows and Doors, Paradigm was in need of a logo that represented the high quality of their product lines.
We started with an elegant yet clean typeface that would speak to their target market. Next, as a play on the meaning of the word “paradigm”, we designed a graphic that is comprised of identical pieces arranged in a circular pattern. The final piece of the pattern forms the shape of a house with the cut out of a window, emphasizing their core product offering. Lastly, with its flower-like shape this graphic also pays tribute to the name of Paradigm’s parent company, Magnolia.
The final result is a top-shelf logo that represents a high-end product and conveys meaning on multiple levels.
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