Client:

Wilcox Communities

Project:

Brochure Design

Apartments and condos can be a great alternative to a house, but outside of large metropolitan areas they do not necessarily bring to mind luxury living. So Wilcox Communities asked Forts Studios to help create a high-impact sales brochure that showcased the quality of their work, their options for luxury living, and their reliability as a developer.

Our first challenge was that the brochure needed to be modular. Depending on the customer, their sales presentation would be focused on either apartments or condos, but not both. In order to achieve this I recommended that we create a branded folder to serve as the foundation. From there we could create a series of individual inserts that their team could mix and match as necessary. This would allow them to tailor their presentation to the specific needs of each project.

The folder and inserts rely heavily on high-end photography to showcase their communities. The overall color palette and font library are consistent with Wilcox’s website and other materials, but our primary goal was to grab attention. So I decided to use gradients and flowing lines on the folder, and large image grids wherever possible on the inserts. The brochure was very well received and the team loved the idea of using modular inserts. We’ve even added a few new ones since then!