Client:

Bound Tree Medical

Project:

Catalog Design

For over eight years I served as an in-house graphic designer and photographer with Sarnova, the parent company of Bound Tree and several other related businesses. During that time I worked on nearly 20 different catalogs and provided hundreds of photos for both print and web use. Now, as Forts Studios, I am proud to say that my former employer still sends projects my way whenever the workload becomes too much for them to handle in-house.

Bound Tree Medical relies heavily on their annual catalog as a sales tool. At over 500 pages it is a very large project with countless moving pieces (which keep moving up until the day the files are submitted to the printer). Catalogs can be fun projects because they require you to be on your toes and always think a few moves ahead… like a chess match. A catalog designer also needs to wear many hats – designer, production artist, prepress technician, copywriter, photographer, editor, project manager, and more. Maybe I’m just a glutton for punishment, but I love projects like that.