Client:

Tri-anim Health Services

Project:

Trade Show Booth Design

We decided to build the new booth around a large central tower that is visible from all four sides. The tower features large eye-catching photos, as well as a four-sided logo banner at the top. Rising above the tower is a large circular banner that can be hung from the ceiling where allowed. On either side of the base of the tower are two large central tables to display products and literature.

To fill out the booth space we decided to create six individual tables that surround the exterior. This enables Tri-anim to adapt the booth to various spaces or configurations at different venues. These tables also act as product focus areas where booth staff can engage trade show attendees and discuss specific products or services. Each table features a raised circular graphic that can be seen above the crowd, and a small flat-screen monitor mounted to the metal trussing.

The entire booth is branded with Tri-anim’s colors and the logo is used throughout all of the graphics. The new booth received a lot of positive feedback from booth staff and attendees alike. The consistent use of branding helped grab attention from every angle, and Tri-anim’s staff found that the perimeter tables helped them engage more people walking past the booth.